Patrons who attend the Masters Tournament stock up on merchandise including polo shirts, hats, umbrellas, shorts, skirts, slacks, socks, and more. But female patrons — as well as male patron cross-dressers — have always been disappointed that Masters-logoed panties were not available for purchase.
Change is coming.
Augusta National Golf Club never publicly comments on lingerie issues but our sources tell Golf Lampoon that two of the club’s female members exerted pressure on the Head Pro to stock logoed underwear. One dozen “test” panties were purchased and displayed in the club’s pro shop in December, 2023 … and the entire inventory quickly sold out. An Assistant Head Pro was overheard telling the Club’s freestone peach sales rep that the Masters panties were “great Christmas stocking stuffers.”
With proof-of-concept in hand, one-hundred dozen Masters panties were ordered and will be on sale during the week of the 2025 Masters. If met with approval by the patrons, the club will consider ordering brassieres — adorned with the Masters logo on each cup — at the 2026 tournament.
