Rolex CEO Konrad Bezel announced today that Rolex will award an Oyster Perpetual GMT Master II Men’s Watch (suggested retail price: $17,990) to the player who completes his U.S. Open round at Pebble Beach in 4 hours or less.
Said Bezel: “We’re thrilled and excited to provide one of our classic timepieces to the fastest golfer in the field. Similar to the U.S. Open, Rolex has always stood for precision and quality. We are also excited to partner with the USGA in bringing the U.S. Open to millions of golf fans.
“Is the excitement I’m feeling more than thrilling? You bet! If I had to describe it in a few words, I would say that this excitement is the thrill of a lifetime! And to be here as a USGA Presenting Partner and get reimbursed for the 17-Mile Drive entrance toll is the icing on the cake. It doesn’t get more exciting than that!
“Of course, for Rolex — and its 25,000 employees and distributors … as well as our 83 million worldwide vendors who proudly vend Rolex knock-offs — it’s all about giving back. And the corporate tax deduction we receive as a USGA Presenting Partner is also very exciting and we’re thrilled and excited to have it on our balance sheet!”
